Once you have your website or blog, it can be very difficult to come up with fresh content to keep your readership happy. However, there are some techniques that can help you maintain an up-to-date and vibrant online presence so that your target audience will keep coming back for more.
Know Your Niche
If you are working as a freelancer or service provider, chances are you have specialised in a particular area, also referred to as a niche or topic. Some of the most popular topics for content online include health, finance, and self-help.
No matter which niche you are working in, you need to show what you know in your field or industry by producing great content that demonstrates your expertise. However, it can be tough to write from scratch all the time and still run your business successfully.
Fortunately, there are some shortcuts to getting great content. One of them is to share interesting, relevant and valuable content with your target audience through what is known as content curation.
What Is Content Curation?
Content curation is a means of sharing great content at your website without having to write it from scratch. There are automated services that you can plug into your site, such as Taboola.com or Outbrain.com, which will post interesting articles on your site in the location of your choice – usually under content, you have published. If you’ve ever visited The Weather Channel or popular entertainment sites, chances are you have seen this form of content curation.
Do-It-Yourself Content Curation
Taboola and Outbrain are easy to use and can become an additional stream of income for your website, but if you want to impress the people in your niche, sharing the latest news with them is a sure way to impress.
Curating yourself will take some time, but if you are a smart freelancer, you are probably already reading some articles per day that are related to your area of interest. You probably have several favourite blogs, news sites, and niche-related sites you visit regularly. Chances are your busy audience might not have seen some of this content, so why not share?
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