When you first start running a blog, it can be a harrowing experience putting lots of time and effort into your blog posts and articles and know that no-one is reading them. You can slave away over an article, but unless you already have a dedicated audience, there’s a good chance that only a couple of people will read it.

If you want people to read your blog, then it’s not enough to merely keep posting the same old stuff – you need to think about the type of content that people want to read and the kind of material that will hold attention for long enough to make an impact.

Let’s take a look at how you do that…

The Title

The first thing that will help you to get more readers is your title. Of course, if your title isn’t exciting, then people aren’t going to feel motivated to click on your link or to read past the first line.

It is something that sites like Buzzfeed know all-too-well. And this is also what has given rise to ‘clickbait’. It’s important not to create clickbait yourself (which famously doesn’t provide any real value), but you can learn from the way that these posts structure their titles. Try to make your articles stand out by writing about something that people haven’t already read a thousand times, or at least providing a fresh spin. Find an emotional hook and try to introduce a little curiosity.

In short, the best way to make your articles naturally engaging is to write about something different that hasn’t already been covered a hundred times before by every other blog in your niche. Always ask yourself: would you read it?

Presentation

The presentation is so important when it comes to getting your reader to read. It is something that is often overlooked but if you use the right font, the proper headings and the correct spacing – then add in some beautiful high definition images – you’ll see your visitor retention go up a significant amount. People hate being greeted by a massive wall of text and this is one of the fastest ways to get them to turn around and go back.

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